Digital marketing strategies are a big deal, especially if you are a small business. Inconsistent citations have a negative impact on websites. Many local business owners are unaware of the background details involved with ranking their web domains. Citations are powerful ranking determinants for local businesses and they contain organizations profile.
Your profile contains your company’s name, address, and phone number, otherwise known as NAP. Inconsistencies with the way your NAP appears on the web may have an adverse effect on your site’s trust flow.
Contact us today to get a free citation audit of your website or web pages. If you have a current web site, we can give you a quick audit to compare your site’s trust flow against your website’s citation flow. It’s good practice to have a nice balance of both elements to know how well your search engine optimization is working.
What is a Citation?
A citation is any mention of your business information or your NAP, and usually occurs on local business directories such as the yellow pages. This is called a listing and listings help other web users discover your business. The listing also influences your credibility and local search engine rankings. It is important that your business is listed on a credible directory. Keep in mind that other web sites are also competing in their industry, therefore it’s common for them to block Google bots from following links to your page. This is a common practice because having too many external links on a web page has a negative influence on that particular website. An experienced SEO professional understands how to navigate and work around these obstacles. Contact us today and ask for a free citation audit to see your website’s citation flow metrics.
How Much Does a Citation Flow Audit Cost?
We have amazing administrative tools therefore, we can work with your budget. Everyone is on a different path in their online journey, therefore, a one priced package would not be suitable for all users. We’ll give you a free citation audit first, and then determine your needs and solutions.
What if I Just Started My Business?
Many new start-ups are eager to build their websites and get it indexed on Google, so they begin requesting to list their businesses on local directories immediately. There are many local citations available. The problem is that sometimes there are unintentional mistakes inputting the data during this process. No worries! Sometimes it is easier to start growing your online traffic from a blank slate. We can get trustworthy citations set up and make sure your business information is correct using our local seo audit tool. This will start you off in the right direction. If you’ve had a site for a while then checking your citation flow with your trust flow is important to upkeep the maintenance and visibility of your site.
Why are Website Audits Important?
Website audits are important in identifying and resolving disruptions to ranking your business domain. The risk of losing organic visibility is costly. Most business owners try to overcome the risk by running advertisements, however, local businesses could save money if they’re pages are ranking organically.
How Long Will it Take to Design My Website?
If you already have a published web site, then it will most likely take 1-2 days to make the recommended changes. However, if you do not have a published website, we can create a web page design for you, including the website hosting, and get it published within a week (with continuous page buildouts over time). Organic results may take up to 30 days, depending on other web site criteria you may or may not already meet.
What are the Advantages of Outsourcing Website Metrics?
Outsourcing website metrics has various advantages over doing it yourself. Every business owner wears multiple hats. For instance, you are a manager, administrative professional, communication specialist, customer service rep, and also the boss.
You don’t have the time to learn where to get the best backlinks, discover new linking opportunities, and locate discrepancies in your business’s online information. We can help fix lost or deleted backlinks and help optimize your GMB listing. Learning the dynamic environment of SEO is tedious work because the search engine algorithms are constantly learning and updating. Outsourcing your website’s metrics offers you a competitive advantage over your competitors. Although it’s often overlooked, running a citation web audit is one of the simplest ways to identify factors that impact your local SEO.